Create the profile
Go to google.com/business and sign in with the Google account that belongs to the business, not a personal one you might lose. Type the business name exactly as it is written on the sign. Do not add words like "Tirana" or "best prices" to the name: Google removes profiles for that, and competitors report it.
Pick the main category carefully. It decides which searches you can appear in at all. You can add more categories later, but the first one carries the most weight.
If you have no shop customers visit
You do not need a shop to be on Maps. Choose the option that says you deliver or go to your customers, and Google hides your address while showing the areas you serve.
The address you enter still has to be real, because Google checks it and uses it to decide who sees you. Never use a fake address or a rented mailbox: suspended profiles are slow and painful to get back.
Verification
Google verifies most new profiles with a short video: you film the street, then your tools or stock, then something that shows you run the business, all in one take without stopping. Have it ready before you start, and film in daylight.
Until verification finishes, nothing you write is public. It can take a few days.
The part that decides who wins
Fill everything: hours including holidays, phone, WhatsApp, services, and at least ten real photos. Wrong hours are the most expensive mistake on the internet, because people see "closed" and call somebody else.
Then ask for reviews. Every agency ranking above you in Tirana has between 20 and 100. Ask each happy customer the same day, with a direct link, and answer every review that arrives, including the bad ones.
Keep reading: We can set it up for you — Prices — Getting found on Google